About this Webinar

Lessons from Schibsted’s synthetic voice product development is the focus of an INMA Product Initiative Webinar, featuring Lena Beate Hamborg Pedersen, product manager of products and technology at Schibsted.

In this session, Lena will share how she and her team discovered the importance of audio for certain demographics, and how this discovery led to the development of a synthetic voice which is now part of their main products after two years of development.

Join Lena as she discusses:

• News products for kids
• The benefits of audio for different demographics
• The economics of audio
• What is involved in building a synthetic voice

About Schibsted

Schibsted is a family of digital brands in the Nordic region, with about 6,000 employees. Their media houses include Aftenposten, VG, Svenska Dagbladet, and Aftonbladet. The company has its headquarters in Oslo, Norway, and is listed on the Oslo Stock Exchange.

About the INMA Product Initiative

The INMA Product Initiative aims to surface best practices for product thinkers in news media. The initiative focuses on leading and supporting content innovation, personalizing all aspects of products, and product and technology working in partnership.