How to build long-term success and increase reader loyalty after a crisis event like COVID-19 is the focus of an INMA Webinar featuring Wojciech Ehrenfeld, head of IT services for Ring Publishing.
Very high interest during that sort of event is not always turned into long-term successes for news publishers, and the high cost and efforts are not always paid off in the future.
Based on the experience of Ring Publishing clients, Wojciech will present use cases of how digital brands like Onet.pl were able to translate the high peak of interest of COVID-19 news into long-term growth, user loyalty, and expansion of the business.
He will also share a 360-degree overview from the perspective of every important pilar like content creation, product development, and technology acting as a change enabler.
About Ring Publishing
The Ring Publishing platform supports content creation, management, and distribution, as well as offering tools to monetize media products. Ring Publishing is associated with Ringier Axel Springer, which?operates a portfolio of strong media brands in Poland and holds number one positions in print and digital media in this region.