Torstar’s Insights into the Media Buying Process (Advertising Initiative Meet-Up)
Presented by Michael Beckerman, Chief Client Officer, Torstar
About this Webinar
Join us for this inaugural Meet-Up of the new INMA Advertising Initiative. Mike Beckerman, CCO of Torstar, will provide his insights into the media buying process from both a client and agency perspective.
Mike came to Torstar in 2020 to help further develop the client-first strategy with the sales team across all brands. Having been a media client with organisations such as BMO Financial and Nike, he understands the client buying process.
Mike also led advertising agencies during his varied career and will chat about the agency process of effective account acquisition and management.
INMA members can look forward to real thought leadership and idea starters, no matter the size of your sales team. Come prepared for an interactive session with audience polls and punctuated by comments and questions from you, the attendees, as we go.