The State and Future of Media Advertising with Two Global Legends
Presented by Sir John Hegarty, Co-founder and Creative Director, The Garage Soho, and Partha Sinha, President, Times Group
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Originally presented: 28 April 2021
Sir John Hegarty was founding shareholder of Saatchi & Saatchi and co-founded global agency TBWA before starting Bartle Bogle Hegarty (BBH). He was knighted for his services to the advertising and creative industries in 2007. Partha Sinha has a similar background in his previous roles as vice president of strategy at Ogilvy, head of strategy for Publicis, managing partner BBH, and vice chairman/global agency at McCann. Today, Sir John is co-founder of Investment management company The Garage Soho in London and Partha is president of The Times of India Group. They go back a long way together and when on the same stage, have a uniquely insightful (and humoruous) relationship, as INMA members will see. Mark Challinor will tap into all of this as he interviews both of them to discuss the state of the advertising market today, the effect of the pandemic, the future structure of ad sales teams, and media/agency relationships, etc. In addition, Sir John and Partha no doubt will share amusing anecdotes from their illustrious careers.
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