The Role of Newspapers in the Pandemic According to News UK
Presented by David Dinsmore, Chief Operating Officer, News UK
About this Webinar
The progress, strategy, and direction of News UK during the pandemic is the focus of this INMA Webinar featuring the company’s chief operating officer, David Dinsmore.
In a one-on-one interview with INMA’s Mark Challinor, David will share:
- Why the government used national and local media for its advertising campaign, and its effectiveness.
- The role of trusted media.
- The acceleration of digital.
- Galvanising communities.
- Subscription growth.
- Home news delivery.
Prior to becoming chief operating officer of News UK, David held positions within News UK including editor, director of operations, and managing editor of The Sun; editor of The Scottish Sun; and general manager of News International Scotland.
About News UK
News UK is a London-based news media publisher, and a wholly owned subsidiary of the U.S.-based mass media conglomerate, News Corp. News UK publishes The Times, The Sunday Times, and The Sun newspapers.
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