The Ignorance of Advertisers and Agencies: The Power of Print Media
Presented by Ulbe Jelluma, Managing Director Europe, Print Power
About this Webinar
This INMA Webinar will focus on the "ignorance" of advertisers and agencies of the true facts of the power of print media. So says our presenter, Ulbe Jelluma.
Research companies such as Ebiquity and Kantar point at the gap between the marketers' and agency professional’s perception of the power of print and the existing evidence.
Ulbe says It seems like their perception determines their actual media choice.
Evidence seems to be totally ignored.
What are the reasons behind this and how can publishers’ sales staff make a change?