The Globe and Mail: How to Find and Work With Influencers
Presented by Sean Stanleigh and Melissa Mendes, The Globe and Mail
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Originally presented: 27 February 2020
Social media and influencer marketing has changed the way consumers do business. And news media teams have many questions: How does a news media company implement a smart influencer strategy? Can influencers be trusted? How are they different from freelance writers? Why would publishers play in this space? Are they worth the money? Melissa Mendes, social media and influencer strategist for Globe Content Studio, and Sean Stanleigh, head of Globe Content Studio, will share what has worked at their company and others. Let the influencing begin!
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