On-Demand Webinars

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Presented by Robbie Kellman Baxter, Author, “The Forever Transaction” and “The Membership Economy”

Originally presented: 22 April 2020

Strategy consultant Robbie Kellman Baxter has spent the past decade at the center of the subscription and membership revolution that has transformed news media companies – among other industries. Known for her work on “the membership economy,” a new book by Robbie released April 1 called The Forever Transaction looks at how to build long-term relationships with customers. In this Webinar, Robbie will show how leading companies like Microsoft and Netflix created an ever-expanding customer base of loyal subscribers – and kept them coming back. INMA will be one of the first organisations worldwide to learn about the book’s findings since its release.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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