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Originally presented: 22 April 2020

Strategy consultant Robbie Kellman Baxter has spent the past decade at the center of the subscription and membership revolution that has transformed news media companies – among other industries. Known for her work on “the membership economy,” a new book by Robbie released April 1 called The Forever Transaction looks at how to build long-term relationships with customers. In this Webinar, Robbie will show how leading companies like Microsoft and Netflix created an ever-expanding customer base of loyal subscribers – and kept them coming back. INMA will be one of the first organisations worldwide to learn about the book’s findings since its release.

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