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The Facebook Detox: Two Weeks That Changed a Media Company’s Strategy

Presented by Nadia Nikolajeva, Digital Chief, TV Midtvest

Originally presented: 16 January 2019

Why are we on Facebook? And have we made ourselves too dependent on the platform? Danish media house TV Midtvest decided to take two weeks off Facebook in an experiment searching for concrete answers. The results were highly surprising and changed the whole digital media strategy at TV Midtvest. A year after the detox, the head of digital reflects on the major effect it had and shares the key learnings.

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