The Express Group: Developing a Podcast Strategy and Culture
Presented by Anant Sharma, Head Audio, The Express Group
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Originally presented: 20 February 2020
India is witnessing a growing market for podcast listeners attributed to rising smartphone penetration, dipping mobile data prices, and Millennials' growing affinity towards on-demand content. Monthly podcast listeners in the country crossed 40 million at the end of 2018, growing 57% annually. In fact, India is the world's third-largest podcast market according to PwC. Anant Nath Sharma, head of Express audio, will share The Indian Express Audio story with insights into strategy, product culture, growth and technology. Umesh Barve, head of India partnerships/Audioboom, will moderate this session and talk to Anant about revenue models, future monetisation opportunities, and scalability plans.
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