The Evolving Role of a Publisher in the Context of Brands and Society: A Times Group Perspective
Presented by Malcolm Raphael, SVP & Head - Creative Strategy; Trade Marketing & Innovations, Bennett Coleman & Company Ltd.
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Originally presented: 27 May 2021
In this South Asia Webinar, Malcolm Raphael, senior vice president and head of creative strategy and planning/trade marketing and innovations at Bennett Coleman & Co Ltd., will share insights into the role of newspapers in driving culture changing conversations. Raphael will also talk with Madhavi Sekhri, the head of INMA's South Asia Division, about what these conversations entail in today's context — an insight into the creation and co-creation of intellectual property with clients and agencies. INMA members will learn about the evolving agency/client/publisher equation from the Times Group perspective, as well as how the Indian news media company has approached COVID 19 in the last year and during the recent second wave crisis.
Free for Members
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