On-Demand Webinars

The Business Applications of Data: NZZ’s Push for Personalisation

Presented by Daniel Ammann, Head of Portfolio Management, NZZ

Originally presented: 21 August 2019

NZZ (Neue Zürcher Zeitung) is a German-language newspaper of record in Switzerland known for pushing the edge in data and how to smartly apply data toward a personalised future. In 2018, NZZ grew its subscriber base thanks to designing a product portfolio geared towards customer needs and increasing personalisation throughout the customer journey. In this Webinar, learn the full range of business applications of data for NZZ: content distribution, dynamic paygate, data products, re-thinking the news stream as a “personal news companion,” and more.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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