On-Demand Webinars

Testing 1, 2, 3: Building Strategies for First-Party Data

Presented by Dan Seaman and Mark Zohar, Viafoura

Originally presented: 27 January 2021

How to get started with a first-party strategy from the learnings of a c-level roundtable that tested different methods. This interactive Webinar will break down what third-party cookies do and how it will affect your business. Then, we'll look at why first-party data is so important and how to start building and testing that strategy internally. The Webinar will be led by the data and product team at Viafoura: Dan Seaman, vice president product; Thiago Gonçalves Pinto, data analyst; and Harry Liang, data scientist.

Free for Members

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