Testing 1, 2, 3: Building Strategies for First-Party Data
Presented by Dan Seaman and Mark Zohar, Viafoura
Watch the replay
Originally presented: 27 January 2021
How to get started with a first-party strategy from the learnings of a c-level roundtable that tested different methods. This interactive Webinar will break down what third-party cookies do and how it will affect your business. Then, we'll look at why first-party data is so important and how to start building and testing that strategy internally. The Webinar will be led by the data and product team at Viafoura: Dan Seaman, vice president product; Thiago Gonçalves Pinto, data analyst; and Harry Liang, data scientist.
Free for Members
This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.