Upcoming Webinars

Subscription Masters Series: Dow Jones

Presented by Sheryn Weiss, Chief Marketing Officer, Dow Jones and The Wall Street Journal

About this Webinar

How Dow Jones is reshaping their approach to growth for a new era is the focus of an INMA Readers First Initiative Webinar featuring Sheryn Weiss, chief marketing officer at Dow Jones and The Wall Street Journal.

The Subscription Masters series from INMA's Readers First Initiative is designed to highlight the new strategies, tools, and mindsets behind outstanding subscriber growth stories in today’s media and beyond.

In this second Webinar of the series, Sheryn will share how Dow Jones has continued to deliver remarkable subscription growth, with digital-only subscriptions to The Wall Street Journal growing 10% year-over-year, reaching over 3.8 million (3Q 2024). Digital subscriptions to all Dow Jones’ consumer products grew 15% to over 5.3 million.

Previously head of marketing transformation at Citi and head of loyalty and retention at Jet.com, Weiss brings a unique perspective on data-driven strategies, audience expansion, and brand-building across traditional and emerging platforms.

As Dow Jones redefines what it means to be a “legacy media” brand, Weiss has been instrumental in refreshing its core brand under the headline “It's Your Business," while also expanding its audience beyond traditional finance-oriented readers.

What we plan to discuss:

  • How does Dow Jones continue to expand digital subscriptions — now at over 5.3 million — despite market headwinds like news fatigue and changing consumer spending power?
  • What does it mean to market The Wall Street Journal “beyond finance,” and how do you engage new segments with varied interests and ambitions?
  • Which data-driven initiatives have the greatest impact on subscriber acquisition, retention, and lifetime value — and how to prioritise these within a well-established media brand?
  • How can a storied brand harness its global trust and authority while adapting to new reader behaviours and technologies like AI, social media disruption, and events?
  • How do you build cross-functional teams, address internal objections to change, and nurture a culture of innovation within a company steeped in tradition?

Why attend:

  • Hear fresh insights and ideas from the CMO behind Dow Jones’s continued subscription surge.
  • Discover how to expand beyond legacy markets by leveraging brand and changing audience perceptions.
  • Learn how data, personalization, and AI inform next-generation subscription models and marketing tactics.
  • Understand how to balance tradition with disruption while maintaining trust and authority.
  • Ask Sheryn your most pressing questions about subscriptions in 2025.

About Dow Jones/ The Wall Street Journal

Founded in 1882, Dow Jones  is an American publisher owned by News Corp. The company publishes The Wall Street Journal, Barron's, MarketWatch, Mansion Global, Financial News, and Private Equity News. The Wall Street Journal.

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