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Originally presented: 3 February 2021

In the premiere meet-up of the new INMA Smart Data Initiative, we will discuss how to incorporate a data-positive culture and tie audience data to editorial and business goals of news publishers. Audience data analytics equips us with the essential feedback from readers about our journalism, experience and brand. The challenge is: how to democratise the use of data in our organisations? This is one of the most frequently asked questions to INMA during our corporate member calls and in e-mails to our Researcher-In-Residence Greg Piechota.

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