On-Demand Webinars

Readers-First Meet-Up: The Stories Behind the COVID-19 Subscription Bump

Presented by Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)

Originally presented: 1 April 2020

With digital subscription starts surging during today’s COVID-19 crisis, news publishers are facing two core dilemmas. Should a publisher unlock coverage about COVID-19? And how to engage new readers and new subscribers during today’s lockdown? Is your greater responsibility to provide the public easy access to coronavirus information or to survive as a business? Meanwhile, what are the tone-perfect approaches to acquiring and retaining subscribers during today’s jolt?

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This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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