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Originally presented: 1 April 2020

With digital subscription starts surging during today’s COVID-19 crisis, news publishers are facing two core dilemmas. Should a publisher unlock coverage about COVID-19? And how to engage new readers and new subscribers during today’s lockdown? Is your greater responsibility to provide the public easy access to coronavirus information or to survive as a business? Meanwhile, what are the tone-perfect approaches to acquiring and retaining subscribers during today’s jolt?

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