Readers First Meet-Up: Subscription Silos, Advertising Behind Paywall, and Designing Paid Packages
Presented by Grzegorz (Greg) Piechota, Researcher-In-Residence, INMA
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Originally presented: 20 February 2019
The “INMA conversation” around content economics continues with this video meet-up that will look at breaking down silos to grow digital subscriptions, advertising behind the paywall, and designing paid packages. Join INMA Researcher-in-Residence Grzegorz (Greg) Piechota and his guests who include Andiara Petterle, vice president of product and operations for RBS in Brazil; Robin Govik, head of digital for Mittmedia in Sweden; Alan Hunter, head of digital for The Times and Sunday Times in the United Kingdom; and Professor Edward Malthouse of the Medill School of Journalism at Northwestern University in the United States.
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