On-Demand Webinars

Readers First Meet-Up: Subscriber Retention During the Downturn

Presented by Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)

Originally presented: 16 April 2020

In recent weeks, news publishers saw a significant COVID-19 bump in online subscriptions. One-third of the Top 50 publishers offered free or discounted introductory trials. As the trial periods expire and the interest in virus-related coverage decreases, retention becomes the focus. In a just-in-time Webinar, Grzegorz (Greg) Piechota, researcher-in-residence at INMA, and his guests will discuss how to retain the new subscribers attracted by the COVID-19 coverage when the interest wanes; how to save "slam-on-the-brakes" customers who experience extraordinary hardships, as the economy dives and jobs are lost; and how to bring more cash and maximise revenue from wealthy customers who remain confident about the stability of their finances.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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