Watch the replay

Originally presented: 22 July 2020

Strategic alignment around a reader-centric model, development of a conversion path, and reader value growth are the three priorities for news media companies in the post-COVID era, according to the Google News Initiative (GNI) Subscriptions Lab. The European lab is a joint programme of Google, FT Strategies, the consulting arm of the Financial Times, and INMA. It aims to accelerate digital subscription initiatives of eight European publishers and share the best practices with the INMA membership.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.