On-Demand Webinars

Readers-First Meet-Up: Product Culture, Frictionless Checkout, and Monetisation of Podcasts

Presented by Grzegorz (Greg) Piechota, Researcher-In-Residence, INMA

Originally presented: 23 July 2019

This meet-up of news executives who follow the INMA Readers First Initiative covers both strategy and tactics of growing digital news subscriptions. INMA’s Researcher-In-Residence Greg Piechota is joined by three world-class experts to help answer the questions in an hour-long interactive live show that is exclusive to INMA members. Anita Zielina of City University New York will discuss whether a product culture can save the news industry. E-commerce growth consultant Kunle Campbell will talk about how to optimise your checkout flow. And Agora Radio Chief Digital Officer Jaroslaw Slizewski will look at how to sell subscriptions to podcasts.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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