On-Demand Webinars

Readers-First Meet-Up: How to Use Video and Audio to Drive Subscriptions

Presented by Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)

Originally presented: 20 May 2020

Grzegorz (Greg) Piechota, researcher-in-residence at INMA, and his guests discuss the video and audio initiatives of news publishers optimised for brand building, strengthening paid value proposition and maximising time spent on the news sites and in the apps. They address questions such as: Should news podcasts be free or paid? What kind of news videos attract new subscribers and what keeps them engaged? Joining Greg are Anne McElvoy, senior editor and director, podcasting, for The Economist in the United Kingdom, and Thomas Mattsson, senior advisor at Bonnier News and former editor-in-chief of Expressen in Sweden.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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