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Originally presented: 20 May 2020

Grzegorz (Greg) Piechota, researcher-in-residence at INMA, and his guests discuss the video and audio initiatives of news publishers optimised for brand building, strengthening paid value proposition and maximising time spent on the news sites and in the apps. They address questions such as: Should news podcasts be free or paid? What kind of news videos attract new subscribers and what keeps them engaged? Joining Greg are Anne McElvoy, senior editor and director, podcasting, for The Economist in the United Kingdom, and Thomas Mattsson, senior advisor at Bonnier News and former editor-in-chief of Expressen in Sweden.

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