Readers-First Meet-Up: How to Engage Online Subscribers
Presented by Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)
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Originally presented: 12 February 2020
INMA continues its focus on reader revenue with a live discussion on the best-performing tactics to engage readers. INMA Researcher-in-Residence Grzegorz Piechota will share studies that confirm brand preference, usage, and participation all influence the willingness to pay for news online and what really works across newsroom, marketing, and product teams.
Free for Members
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