On-Demand Webinars

Readers First Initiative Meet-up: The Power of E-mail and Newsletters

Presented by Greg Piechota, Researcher-In-Residence, INMA

Originally presented: 14 July 2021

Apple recently announced plans to block trackers on its Mail app that tell e-mail senders whether recipients have opened messages. That would undercut one of the key e-mail marketing metrics: the open rate. In this just-in-time Meet-Up, INMA’s Researcher-in-Residence Greg Piechota and our guest experts will discuss the role of e-mail and newsletters in news engagement and the implications of Apple’s decision.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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