About this Webinar

Join INMA’s bi-monthly Product Initiative Meet-Up as we share insights and best practices on what news organisations need to do to create, deliver, and innovate the best possible products for their audiences. 

Coming up with ideas isn’t the hard part, knowing which to prioritise is! 

According to Neilson, 90% of new ideas fail because of misunderstood consumer needs and desires. Be one of the successful 10% by creating an innovation culture that empowers employees to “test before they invest”. We’ll be discussing tactics so that decision-makers get the evidence they need to answer the right questions at the right time. 

Julia Shalet, Product Doctor, is an award-winning innovator, product mentor, qualitative researcher, university tutor & corporate trainer. Her book, The Really Good Idea Test, was published by Pearson and has just won an Axiom Business Book Award.