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Originally presented: 7 July 2021

Newsrooms historically have been been far removed from the "business" side of news. But with digital, we understand more and more about the drivers of content and how they affect the business — not only what is being read and when, but what content drives certain behaviours such as subscriptions. Some say "content is the product," but the counter argument is that product creates the framework and experience that is consumed. We will look at differing views on how deeply editorial and product should be aligned, discussing the motivating factors behind decisions and why different approaches may work (or not) for different organisations.

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