About this Webinar

Join INMA’s bi-monthly Product Initiative Meet-Up as we share insights and best practices on what news organisations need to do to create, deliver, and innovate the best possible products for their audiences. Project Lead Jodie Hopperton will be joined by guests during this exclusive INMA livestream. 

This month will focus on how most traffic to news comes via the web. AMP and Instant Articles have made browsing quicker and easier, which has helped discovery on the mobile web. Should the content and experience be different for an app? 

How do consumers use each? And what do they want from each? It’s an effort to find, download and regularly use an app which means that those using it are usually the most loyal, or at least the heaviest users. How much should the app differentiate from the mobile web experience? Should an app be for subscribers only? And can they it used as a utility for consumer?