Podcasts: Stepping Up Your Revenue Stream
Presented by Jeff Sutton, Vice President, Ad Tech and Programmatic, Advance Local
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Originally presented: 11 November 2020
More than 155 million Americans listen to podcasts in general with over 100 million people listening monthly. As a result, podcast ad spend in the United States is expected to pass the US$1 billion mark in 2021 as more and more of us take advantage of smartphones, smart speakers, and in-car audio to stay connected to the world around us. In this high-level overview we’ll discuss the art and science of podcast distribution and monetisation to help your audio content reach a larger, engaged audience.
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