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Pioneers in Content and Commerce: How the Nordics' Largest News Media Moves to E-Commerce

Presented by Daniel Britz, Digital Growth Manager, Aftonbladet and Mikaela Jaconelli, Head of Sales, Tipser

Originally presented: 1 October 2020

Aftonbladet, the biggest news platform of the Nordic countries in both print and online diversifies its monetisation strategy by implementing e-commerce. Learn from the pioneers in the field how they have developed and implemented their vision of the digital media model of the future. In this interview, Daniel Britz, digital growth manager at Aftonbladet, will give answers to some of the currently most debated questions within the media industry.

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This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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