Personalisation: Connecting the Digital Dots
Presented by Nicole Dingess, Head of Product Design & UX, Gannett; Riske Betten, Product Director, Mediahuis; Cristina Kadar and Sabrina Peterer, Data + UX, NZZ
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Originally presented: 15 June 2022
INMA Product Initiative Lead Jodie Hopperton has been having a number of conversations with media companies dipping their toe into the water with personalisation. In this session, we look at three examples from NZZ in Switzerland, Gannett (publisher of USA Today) in the United States, and Mediahuis in the Netherlands.
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