Persona Building: Unlocking the Power of Your First-Party Data
Presented by Mark Zohar, President and Chief Operating Officer, Viafoura
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Originally presented: 13 October 2021
While Google has delayed its plans to phase out third-party cookies in the Chrome browser, this is no time for news media companies to put their first-party data strategy on pause. Join INMA for this Webinar with Mark Zohar, chief operating officer of Viafoura, where we will discuss how to implement an always-on customer acquisition strategy that will take your company's first-party data strategy to the next level.
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