On-Demand Webinars

Persona Building: Unlocking the Power of Your First-Party Data

Presented by Mark Zohar, President and Chief Operating Officer, Viafoura

Originally presented: 13 October 2021

While Google has delayed its plans to phase out third-party cookies in the Chrome browser, this is no time for news media companies to put their first-party data strategy on pause. Join INMA for this Webinar with Mark Zohar, chief operating officer of Viafoura, where we will discuss how to implement an always-on customer acquisition strategy that will take your company's first-party data strategy to the next level.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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