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Over the Top and Connected TV: The Implications for Media

Presented by Dan Rensel, Director, Sales Enablement & Talent Development, Advance Local

Originally presented: 28 October 2020

Over the past few years, streaming services have exploded and TV viewing habits have continued to change. In this high-level overview with Dan Rensel of Advance Local, we will discuss what OTT/CTV is, how these videos can be targeted, and what the user experience is. Join us as we also explore the benefit to the news business.

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This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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