On-Demand Webinars

Newsday's Predictive Data Analytics Driving Subscriber Retention

Presented by Patrick Tornabene, Vice President of Audience Development & Analytics, Newsday

Originally presented: 2 February 2017

Newsday is among the news industry leaders in the democratisation of data and empowering positive outcomes with real-time analytics. In this Webinar, learn how Newsday uses predictive data analytics to drive subscriber retention and reduce subscriber churn. This is a case study that can be employed by publishers, big and small.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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