News Media Outlook 2018: Strategy and Trends
Presented by Earl J. Wilkinson, Executive Director and CEO, International News Media Association (INMA)
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Originally presented: 14 February 2018
When charting the strategy for news media companies, INMA has long advised to invest heavily in foundations that won’t change. In the “News Media Outlook 2018” report by INMA, those foundations are audiences, brands, culture, and data. In this Webinar outlining the new strategic report, learn where the latest in media strategy and trends, where news media is worldwide in business model transformation, the acceleration of data in solving business challenges, and the re-awakening of news brands.
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