On-Demand Webinars

Native Advertising Trends in News Media

Presented by Jesper Laursen, Founder, Native Advertising Institute

Originally presented: 17 January 2018

With native advertising rising sharply in the revenue mix, media companies are expecting even bigger things in the next three years. In this INMA Webinar, learn more about where native advertising is going next through the eyes of a survey of 231 media executives from 51 countries from the Native Advertising Institute. Why are advertising agencies fretting the rise of native for publishers? Why are publishers still struggling with labeling? What are the opportunities and threats to this vital revenue source?

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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