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Originally presented: 27 May 2020

Today, Millennials are the largest generation since World War II, surpassing the Baby Boomers in numbers. This generation will soon have more combined purchasing power than any other generation in history — making them of utmost importance to companies. Somi Arian will explore key findings from the renowned research documentary "The Millennial Disruption,” which sheds light on how markets and behaviours are changing, why so many businesses are failing, and how the survival of legacy brands comes down to engaging the Millennial demographic.

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