Media Sales: Prepare to Ramp Up During the Downturn
Presented by Quang Do and Marc Metzner, Alexander Group
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Originally presented: 14 May 2020
Prepare for the ramp up into the second half of 2020. We will discuss how media sales organizations are resetting their go-to-market strategy and how they are evaluating their ability to execute this shift. Alexander Group will share contemporary market flash findings from 400+ sales organization participants, with topics including client communication strategies, employee health, selling virtually, headcount, hiring plans and quota/sales compensation adjustments. Insights will be provided on customer success strategies to preserve revenue and mitigate churn during disruptive times.
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