Lanzamiento de Una Publicación Digital en Latam (La Historia de Bloomberg Linea)

Presented by Kaio Philipe, Chief Operating Officer and Co-Founder, Bloomberg Linea

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Originally presented: 12 November 2021

La historia de Bloomberg Línea, es una plataforma de noticias multimedia lanzada durante la pandemia con contenido en formatos de texto, video y audio y en diferentes idiomas: inglés, portugués y español. Esta nueva y ambiciosa iniciativa es el resultado de una asociación entre Bloomberg Media y Falic Media, con sede en Panamá, para servir a más de 600 millones de personas en América Latina y el Caribe. En esta presentación, Kaio Philipe, cofundador y director de operaciones compartirá cómo planificaron desde cero y ejecutaron la estrategia Go-To-Market, logrando con éxito más de 2 millones de visitas al sitio en menos de 60 días después de su lanzamiento.

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