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Originally presented: 17 August 2022

How Canada’s Winnipeg Free Press is prioritising Instagram as a tool for engagement and community-building is the focus of this INMA Webinar. Featuring the Winnipeg Free Press’s audience engagement manager for news, Erin Lebar, and multimedia producer, Nadya Pankiw. Erin and Nadya will share the small changes they made to improve the user experience with their Instagram content and what they have learned after more thoroughly tracking audience behaviours for the past two years.

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