Watch the replay

Originally presented: 21 January 2026

How generative AI is helping publishers gather and enrich first-party data by powering interactive tools such as personalised newsletters, quizzes, and chat-based recommendations In the news media industry is the focus of this INMA & OpenAI Webinar, featuring Johanna Strandholm, vice president of content business at Alma Media, Finland, and Sophie Ho, director of product and insights at News Revenue Hub in the United States.

Free for Members and Registered Users

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.