About this Webinar

How publishers are using AI to gather and enrich first-party data is examined in this INMA and OpenAI Webinar.

Generative AI is helping publishers gather and enrich first-party data by powering interactive tools such as personalised newsletters, quizzes, and chat-based recommendations. These AI-driven experiences encourage readers to share preferences and behaviours, directly creating deeper audience profiles without relying on third-party cookies. The result is more accurate, privacy-compliant data that fuels both editorial insights and more effective advertising strategies.

We are privileged to have two leaders from the news industry share their learnings from experiments with using AI to gather first-party data to help them build sustainable news businesses:

• Johanna Strandholm, vice president of content business at Alma Media
• Sophie Ho, director of product and Iisights at News Revenue Hub

This Webinar is the fourth in INMA and OpenAI’s partnership to support global news media companies in exploring how AI can enhance journalism and operations through education, knowledge sharing, and access to tools for hands-on experimentation.