How To Grow Your Promotions Revenue
Presented by Rebecca Capparelli, Vice President of Promotions, GateHouse Media, United States
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Originally presented: 23 October 2019
Did you know advertisers are forecast to spend US$309 billion on promotions this year? Find out how Gatehouse Media has grown revenue by more than 10x in just three years with promotions and how you can grow revenue and engagement for your media company, too. Learn about the six channels of revenue growth opportunities in promotions; best practices for building your annual plan; best practices for communicating the incredible value proposition of promotions; how to build media packages that deliver strong results and clearly communicate the value of your offering; and how promotions do more than increase revenue including driving marketing and sales leads.
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