How to Battle Subscriber Churn and Return to Growth
Presented by Angelica Domínguez Martín, Customer Strategy Director of Prisa Noticias and Anjali Iyer, Head of Lifecycle Marketing, The Washington Post
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Originally presented: 10 May 2023
INMA's researcher-in-residence and Readers First Initiative lead Greg Piechota guides Webinar participants through a discussion on how publishers can adapt to the new reality and challenges posed by the digital-only trend. During this one-hour virtual event, we delved into best practices for retention and strategies for organising effective retention efforts. Angelica Domínguez Martín, Customer Strategy Director of El País (Prisa Noticias) in Spain, and Anjali Iyer, head of lifecycle marketing of The Washington Post in the United States, also joined Greg during the Webinar.
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