How Newsrooms Can Succeed With Search
Presented by Tim Gardner, Senior Editor, Search and Optimisation, USA Today, Sandy Schlosser, Network Search Strategist, Gannett
About this Webinar
How newsrooms and individual journalists can maximise their reach on Google search, bring in new readers, make existing subscribers more loyal, and produce better journalism is the focus of this INMA Newsroom Initiative Webinar.
Tim Gardner, senior editor of search and optimisation at USA Today, and Sandy Schlosser, network search strategist at Gannett, will join us to explain their “Write to Win” programme, sharing best practices in search and diving into the elements of clear writing, authenticity, and a deep focus on meeting reader needs.
Tim and Sandy will share a search toolkit that has been proven to increase reach, extend engagement, and enhance the underlying quality of reporting.
This Webinar builds on the recent INMA report ”How Newsrooms Succeed In Google Search”, in which leading practitioners explain how they work to expand their reach and impact on search, and in which Google explains what best practices in publishing look like.
About the INMA Newsroom Initiative
The INMA Newsroom Initiative aims to give newsroom leaders and journalists the tools and ideas they need to support successful news businesses: build trust and quality, understand business models, and how to have impact and influence.
Gannett is a subscription-led and digitally focused media and marketing solutions company. Gannett’s portfolio includes USA Today, hundreds of local media outlets in 45 states across the country, and Newsquest, which operates 120 local media brands in the United Kingdom. Gannett also owns the digital marketing services companies ReachLocal, UpCurve, and WordStream, and runs the largest media-owned events business in the United States, USA Today Network Ventures.
About USA Today
USA Today is a multi-platform news and information media company, and part of the Gannett family. Through its unique visual storytelling, USA Today delivers high-quality and engaging content across print, digital, social, and video platforms. USA Today reaches a combined seven million readers daily.