On-Demand Webinars

How Newsday Live Events Changed Brand Perception

Presented by Melissa Carfero, Manager, Event Strategy & Development, and Patrick Tornabene, Chief Consumer Revenue and Strategy Officer, Newsday

Originally presented: 2 February 2022

How Newsday is changing their brand perception from a product brand to a cultural brand through a virtual live events strategy is the focus of this INMA Webinar, featuring Melissa Carfero and Patrick Tornabene. Since March 2020, Newsday has brought in more than 600,000 attendees to 225 virtual live events generating an average Net Promoter Score (NPS) of 70. In this hour-long Webinar, Melissa will present how experimental branding activation contributed to their success and what's next for Newsday.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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