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How MittMedia Uses Machine Learning for Subscriber Churn Insights

Presented by Robin Govik, Head of Digital Development, MittMedia

Originally presented: 22 January 2020

With the help of machine learning, local and regional publisher MittMedia has looked into why its subscribers have churned. The company got a comprehensive picture of the causes using different data points such as age, gender, online behaviour, and payment history. Some of the results really surprised them.

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