How Helsingin Sanomat Reinvented Print Media for Younger Audiences
Presented by Vesa Lindqvist, Strategic Partnerships Director, and Fanny Fröman, Children’s News Editor in Chief, Helsingin Sanomat
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Originally presented: 19 January 2022
Learn how Finland’s Helsingin Sanomat is building profitable subscription products by appealing to younger audiences in this INMA Webinar. Strategic Partnerships Director Vesa Lindqvist and Children’s News Editor in Chief Fanny Fröman will present insights from the successful launch of HS Lasten uutiset (Children’s News), a news product targeted to 8- to 12-year-olds, and why focusing on these users’ needs is one of the keys in building profitable subscription products.
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