How Helsingin Sanomat Reinvented Print Media for Younger Audiences
Presented by Vesa Lindqvist, Strategic Partnerships Director, and Fanny Fröman, Children’s News Editor in Chief, Helsingin Sanomat
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Originally presented: 19 January 2022
Learn how Finland’s Helsingin Sanomat is building profitable subscription products by appealing to younger audiences in this one-hour INMA Webinar. Strategic Partnerships Director Vesa Lindqvist and Children’s News Editor in Chief Fanny Fröman will present insights from the successful launch of HS Lasten uutiset (Children’s News), a news product targeted to 8- to 12-year-olds, and why focusing on these users’ needs is one of the keys in building profitable subscription products.
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