On-Demand Webinars

How Helsingin Sanomat Reinvented Print Media for Younger Audiences

Presented by Vesa Lindqvist, Strategic Partnerships Director, and Fanny Fröman, Children’s News Editor in Chief, Helsingin Sanomat

Originally presented: 19 January 2022

Learn how Finland’s Helsingin Sanomat is building profitable subscription products by appealing to younger audiences in this INMA Webinar. Strategic Partnerships Director Vesa Lindqvist and Children’s News Editor in Chief Fanny Fröman will present insights from the successful launch of HS Lasten uutiset (Children’s News), a news product targeted to 8- to 12-year-olds, and why focusing on these users’ needs is one of the keys in building profitable subscription products.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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