On-Demand Webinars

How Boston Globe Uses Newsletters to Drive Engagement

Presented by Peter Doucette, Chief Consumer Revenue Officer, Boston Globe Media

Originally presented: 10 January 2018

As publishers ramp up efforts to engage their rising number of digital subscribers, a surprise finding has been the role of newsletters. The Boston Globe has created 30+ newsletters: news, opinion, politics, sports, business, arts and lifestyle, health and science, and more. In this Webinar, learn what’s working and not working with the Globe.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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