Upcoming Webinars

How Agencies and Advertisers View Advertising in Post-Pandemic Times

Presented by Corey Elliott, Executive Vice President, Local Market Intelligence, Borrell Associates

About this Webinar

How advertisers and agencies now view advertising in post-pandemic times, according to a recent survey conducted by Borrell Associates, is the focus of an INMA Advertising Initiative Meet-Up. 
In this one-hour meet-up, Corey Elliott, executive vice president of local market intelligence for Borrell Associates, will review the findings of their annual survey — the largest survey of local advertisers in the United States — to show what's changed. 
The pandemic forged new patterns for U.S. local marketing, and ad buyers were forced to change old habits. That didn't necessarily mean an abandonment of everything, but rather a new mix of marketing tactics.
Join us to learn the surprising findings about questions like why they're still buying print newspaper advertising, how streaming video has become one of the hottest marketing products, and where businesses are spending more and where they're making their biggest cuts.
About Borrell Associates
Located in Williamsburg, Virginia, United States, Borrell Associates was founded in 2001 with a focus on tracking, analysing, and forecasting 100% of what local businesses in the United States spend on all forms of advertising and marketing, right down to the county level for all markets. Today, clients include hundreds of companies looking for data and insights on how local businesses spend their marketing budgets.

 

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