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Originally presented: 2 March 2022

How Russmedia doubled their video outreach through digitalisation is the topic of an INMA Webinar featuring Georg Burtscher, managing director of Russmedia Digital in Austria. During the COVID lockdown, an idea for a new, interactive daily news offering was born at Russmedia. The idea soon turned into a full-fledged TV studio offering a range of new formats for advertisers. After going live for the first time approximately a year ago, they now have the most successful news broadcast in the region. In this one-hour conversation, Georg will share this remarkable and innovative journey that ended up being the complete digitalisation of Russmedia’s service via the studio.

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