Helsingin Sanomat’s “Land of the Free Press” Campaign: From Execution to Long-Term Impact
Presented by Veera Siivonen, Marketing Director, Helsingin Sanomat
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Originally presented: 28 August 2019
The INMA Global Media Awards competition’s 2019 “Best in Show” went to Finland’s Helsingin Sanomat for its bold “Land of the Free Press” multi-media campaign touting the impact of journalism during a global summit between U.S. President Donald Trump and Russian President Vladimir Putin. In this Webinar, learn how this campaign got executed and for the first time learn about the results – immediately afterward and one year later. What did Helsingin Sanomat gain from the campaign in the long-term? What were the follow-ups in terms of building Helsingin Sanomat’s brand beyond this huge campaign?
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